H&M goes green

Seguimos con el tono verde de este año. La marca sueca H&M, que recientemente llegó a nuestro país abriendo la segunda tienda más grande del mundo en la Ciudad de México (Santa Fé), lanzó hace unos días la nueva colección Conscious primavera-verano 2013.

Conscious es una línea eco-responsable, pues utiliza materiales sustentables como el algodón, el lino, el poliéster reciclado y la tencel (una fibra similar a la viscosa producida a partir de la pulpa de eucalipto). La colección estará disponible a partir de la segunda mitad del mes de marzo. Además han comentado que tendrán una campaña de reciclado de ropa a cambio de descuentos en tu próxima compra.

Cabe mencionar que la embajadora de esta colección es la cantante y modelo francesa Vanessa Paradis .

Les dejo algunas de mis piezas favoritas.

The Swedish brand H&M, that just opened in Mexico their second largest store of the world Mexico City, launched a couple of days ago their new collection Conscious spring-summer 2013.

Conscious is an eco-friendly line, elaborated with sustainable materials such as cotton, linen, recycled polyester and tencel (a fiber very similar to viscose, but made with eucalyptus pulp). This collection will be available on March. The brand has announced that if you take a bag to any H&M store of unwanted clothes, from any brand, you will receive in return an H&M voucher.

This year, the image for Conscius is the French model and singer Vanessa Paradis.

Here are some of my favorite pieces of this collection.

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